Today no one doubts the tremendous importance, for any business on the Internet, to appear in the top positions in Google, or other Internet search engines, right? That is why we have compiled the 10 best tips and tricks to improve the SEO positioning of your website.
A long time ago, you heard the phrase «If you are not on the Internet then you do not exist.» However, as web search, engines began to gain importance and in the same way, any SEO and web-positioning agency the phrase ended up changing something more realistic: «If they can’t find you on the Internet, then you don’t exist.»
For years, no one doubts the tremendous importance of improving web positioning and appearing in the top positions within Google WordPress plugin generator and other Internet web search engines and investing time and money in optimizing the web page in SEO to achieve it.
However, reaching that goal is not easy especially since, web search engines like Google, make changes with some frequency in their formulas to calculate which page should be on top of what other in the lists of their search results.
Behind the science of SEO, there are a lot of details and factors that decide the position that a web page will occupy in the results lists of Internet search engines, such as Google, as well as the strategies to improve the positioning of a web. In addition, it is due to this large number of factors that it is very possible that web designers or even programmers overlook when developing a web page.
We have made a small selection with the 10 most useful and effective tips to improve web positioning yourself, even if you are not an expert in web pages.
With you, some ideas to improve your web positioning in Internet search engines.
Improving SEO web positioning starts with keywords.
Searching for keywords (keywords) is the axis that serves as the basis for any SEO campaign to improve web positioning, hence its crucial importance and that it must be planned first. Before even starting to make the web page, we should know exactly how and under what keywords we want to rank and be found.
To choose the most appropriate keywords, the Google WordPress plugin generator Keyword Planner and Google Trends tools is a good place to start analyzing and discovering the most interesting keywords related to our sector, as well as the most searched on the Internet, according to search volumes monthly, that Google has registered.
With all this information, we will have a list of keywords, relevant to our business, where to point even before building the web page.
There are those who believe that keywords are losing importance, compared to those who believe that they maintain the same importance for a long time and are key to improving web positioning.
Keywords are very important in SEO strategy, but precondition for good quality web content.
A website with poor and low-quality content, even if it has the perfect keywords, will not rank well in Internet search engines.
On the contrary, a website with excellent content, even if the keywords are not the most accurate, will position itself well in the «natural» keywords and improve the positioning in web search engines.
Those that the search engines will interpret to be correct taking into account the content, which are usually the correct ones, not the keywords indicated by the author.
However, beware! Place your keywords correctly
When it comes to optimizing SEO web design with WordPress plugin generator, the ideal places to place keywords are, apart from the content in general, in the title, in the header and in the URL (web address).
However, precisely because these are the most powerful places for our keywords, it is also a good idea to use them to weave a variety of related keywords (called long-tail keywords).
In the same way, we must take advantage of using keywords and related words in our web content, but in a moderate way: the target keyword should appear every 500 words and no more. However, if we need to talk more about that word, we could use synonyms or other variations.
«Enlist» in your explanations and organize your content
Web search engines like Google want to have good arguments before considering that our website deserves to be at the top of their results lists, compared to an important keyword, and a requirement for this is to have detailed and in-depth written information on that topic on our website.
Although the average of the articles in a Blog is a thousand words, the recommended figure with which the best results have been seen is around 2,500 words, as we have commented.
In addition, each article must be segmented into several subtopics using descriptive keywords, titles and strategic subtitles.